Tag Archives: key message

Deliver a Pro Elevator Pitch by First Winning the Head Game

New Mental Approach Cures the Real Problem in Delivering a Crisp Elevator Pitch I recently attended the Cleantech Open Academy. The Cleantech Open is the…
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No Product, Money or News? Creative PR Keeps Your Message Engine Roaring

Flexible PR Strategies Provide Multiple Routes to Your Audience I was recently talking with a friend who had started a business around a new technology.…
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How-To: Capitalize on Messaging (Part 4)

Part 4: Hold on! We need ‘blisters’ in the message! If you’ve read through from Part 1 of this how-to on developing a Key Message,…
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How-To Capitalize On Messaging (Part 2)

Messaging Part 2: Six Approaches To Messaging to Ensure Anonymity In Part 1, I built a case for the potential of well crafted Key Message…
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How-To Capitalize On Messaging (Part 1)

Part 1: Make Messaging Drive Planning To Reap New Mindshare Do you have customers who just don’t seem to get what’s different about your service?…
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