Tag Archives: how to

Deliver a Pro Elevator Pitch by First Winning the Head Game

New Mental Approach Cures the Real Problem in Delivering a Crisp Elevator Pitch I recently attended the Cleantech Open Academy. The Cleantech Open is the…
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No Product, Money or News? Creative PR Keeps Your Message Engine Roaring

Flexible PR Strategies Provide Multiple Routes to Your Audience I was recently talking with a friend who had started a business around a new technology.…
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How-To: Capitalize on Messaging (Part 4)

Part 4: Hold on! We need ‘blisters’ in the message! If you’ve read through from Part 1 of this how-to on developing a Key Message,…
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