Category Archives: Marketing Smarts

No Product, Money or News? Creative PR Keeps Your Message Engine Roaring

Flexible PR Strategies Provide Multiple Routes to Your Audience I was recently talking with a friend who had started a business around a new technology.…
[ read more ]

Posted in How To, Marketing Smarts | Tagged , , , , , | Leave a comment

How-To: Capitalize on Messaging (Part 4)

Part 4: Hold on! We need ‘blisters’ in the message! If you’ve read through from Part 1 of this how-to on developing a Key Message,…
[ read more ]

Posted in How To, Marketing Smarts, Messaging, Wordsmanship | Tagged , , , , , , , | Leave a comment